Character truth
What they want, fear, notice and never say directly.
Universes 2LBS Studio · Universes
A strong universe gives every film, song, collaboration and campaign a familiar emotional home—and gives audiences a reason to return.
Released · travelling music world
Original advertising anthology
In development
In development
What makes a universe
What they want, fear, notice and never say directly.
The visual, musical and behavioural rules that make every chapter recognizable.
A conflict and rhythm strong enough to keep generating new episodes.
Natural ways for products, places and collaborators to enter without breaking the spell.
Build something people recognize
We design original universes for long-term audience memory and scalable content production.
Start a conversation