Product Films
Show what the product does, why it matters and how it feels—in a film built for product pages, launches and paid media.
- 15–60 second master
- Product cutdowns
- Still frames and hooks
2LBS Studio · Commercial
Ideas that inform. Films that sell.
Commercial storytelling for DTC brands, music teams, creators and emerging businesses that need clarity, personality and efficient scale.
Clear One message people understand
Distinct A voice that belongs to your brand
Scalable A master idea designed for many formats
What we make
A clear offer for every commercial objective.
Choose one focused film or build a repeatable system. Every package starts with the business outcome and ends with platform-ready assets.
Brand Commercials
A memorable central idea, a clear brand role and a finish that feels crafted rather than templated.
- Campaign film
- Platform adaptations
- Creative treatment
Educational & Explainer
Complex products and services translated into visual stories people can follow without losing the nuance.
- Explainer film
- Modular chapters
- Captioned variants
Social Content Systems
One repeatable creative format that keeps producing useful, recognizable content instead of isolated posts.
- Series concept
- Episode toolkit
- Monthly content batch
Launch Trailers
Fast, premium reveal films for products, artists, books, events and new brand chapters.
- Hero trailer
- Teasers
- Launch-day edits
Mascot & Character Campaigns
An ownable character with a voice, behaviour and campaign engine—built to become a brand asset, not a one-off costume.
- Character system
- Pilot commercial
- Campaign story bible
Built for teams in motion
Professional enough for the brief. Alive enough for the audience.
DTC brands
Personality, product clarity and efficient scale.
Music teams
Release campaigns and visual chapters beyond one video.
Creators
Ownable formats that expand output without flattening voice.
Emerging brands
Distinctive launches without the weight of a traditional production.
Commercial work
One concept case. Three honest placeholders.
We are not disguising mock-ups as client results. The open slots show exactly what proof belongs here as the commercial portfolio grows.
Concept case Mascot campaign
Dead Serious
Mort and Vera turn gothic suspense into dry commercial comedy. A scalable advertising universe for brands with a taste for one final joke. View story Portfolio slot
Product film
Your product, made unmistakable
Placeholder reserved for a product hero film. Needed: product pack, three proof points, visual references and campaign objective. Portfolio slot
Educational series
Make the complicated feel obvious
Placeholder reserved for an explainer or educational series. Needed: audience question, subject-matter source and desired action. Portfolio slot
Brand launch
Give the launch a point of view
Placeholder reserved for a new-brand or campaign launch. Needed: proposition, brand system, launch date and channel plan.How we work
One clear path from brief to screen.
A lightweight process with decisive checkpoints—so speed does not come at the cost of clarity or craft.
- 01
Define
We agree on the audience, one message, desired action, channels and success measure.
- 02
Shape
We turn the brief into a strong treatment, format system and production plan.
- 03
Create
Human direction leads an AI-enabled pipeline for image, motion, sound and adaptation.
- 04
Deliver
You receive the master, platform-ready versions and an organised handoff built to scale.
Make the first brief count
Tell us what must become clearer, more memorable or easier to choose.
We will recommend the smallest useful package—not the largest list of deliverables.
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