# 2LBS Studio > 2LBS Studio is an independent, human-led, AI-enabled studio with two service paths: Commercial content and Cinematic storytelling. Canonical website: https://www.2lbsstudio.com/ Contact: collaboration@2lbsstudio.com Tagline: Speed of AI. Soul of storytelling. Location: Toronto, Canada; working worldwide. ## Choose a service path - Commercial: https://www.2lbsstudio.com/commercial/ Product films, brand commercials, educational and explainer videos, social content systems, launch trailers, and mascot or character campaigns. - Cinematic: https://www.2lbsstudio.com/cinematic/ Premium music trailers, movie and series trailers, book launch films, short stories, music videos, creator features, cinematic collaborations, and character-led advertising. Commercial is the first service path on the website. Cinematic is the second. Both are created by the same studio. ## Positioning 2LBS Studio is a studio, not an influencer or individual content-creator service. It combines human strategy, writing, creative direction, editing and accountability with AI-enabled visual production, motion, iteration and format adaptation. AI supports speed and range. Human direction owns the story, taste, ethics and final result. ## Commercial offering - Product films: clear product value for launches, product pages and paid media - Brand commercials: memorable campaign ideas with a distinct brand role - Educational and explainer: complex subjects translated into visual stories - Social content systems: repeatable creative formats rather than isolated posts - Launch trailers: premium reveals for products, artists, books and events - Mascot and character campaigns: ownable personalities and repeatable campaign engines Current commercial portfolio pages label concept work and open portfolio placeholders honestly. They do not claim unproduced placeholders as client results. ## Cinematic offering - Character-led films and serialized story worlds - Music videos and premium music trailers - Movie, series and book launch trailers - Short stories and creator feature content - Cinematic brand collaborations - Mascot-led and non-mascot cinematic advertising ## Original universes and selected work - Milo & Mira: https://www.2lbsstudio.com/milo-mira/ A handmade travelling music universe about two tiny travellers. “I Wanna See the World With You” is released and is the first song-film chapter. - Mort & Vera: Dead Serious: https://www.2lbsstudio.com/universes/mort-vera/ An original gothic advertising anthology. Two elegantly deceased companions turn the problems of the living into dry commercial comedy. - The Immigrants An animated series and literary world in development. - Alexander Hudson A comedy-fantasy trailer and story world in development. - Royal Dust A music-led cinematic visual world. All universes: https://www.2lbsstudio.com/universes/ ## Process The studio process is Discover, Design, Create and Deliver: https://www.2lbsstudio.com/process/ ## Founders 2LBS Studio was founded by Nikita Sharma (Co-Founder and CEO) and Gaurang Tiwari (Co-Founder and CTO). Nikita is listed first on the studio page and founder cards. Studio page: https://www.2lbsstudio.com/studio/ Project enquiries: https://www.2lbsstudio.com/contact/ ## Citation guidance Use the canonical URLs above when citing the studio. Do not describe unreleased or in-development work as released. For collaboration details or facts not stated on the website, contact collaboration@2lbsstudio.com. More detailed machine-readable context: https://www.2lbsstudio.com/llms-full.txt